Avalanche is a one-stop, online store for ‘self development’, that includes books, cd’s and dvd’s. The objective was to empower people; to enable them to reach their cherished dreams and goals, through education and training workshops.
With the key message to ‘transform and manifest’, we created an identity that was solid, recognisable and stood out from competition. The ‘A’ used as an upward arrow represented constant upward growth.
Agency: Colette & Yvonne, India
Brand Identity + Communication + Packaging + Merchandise