Dell Aspire Scholars - India

Dell Aspire Scholars -

India

The Dell Aspire Scholars program, an initiative of the Michael & Susan Dell Foundation India, has been supporting students globally for over two decades in achieving their college and career goals.

In designing a brandmark that reflects the essence of India and its rich culture, we sought a symbol that could seamlessly integrate with global identities while being distinctly Indian.

The diya (lamp) is culturally significant in Hindu traditions, symbolizing light, purity, and the victory of good over evil. It is central to festivals and rituals, representing the enlightenment of knowledge and wisdom. Its flame, resembling an infinity sign, metaphorically represents the endless pursuit of knowledge and guidance, symbolizing limitless educational opportunities and personal growth, marking the start of a fulfilling journey.

Agency: Edelman India
Branding Identity + Brand Guidelines

Brand Overview

Graphic Device:

We derived inspiration from the Brandmark (diya - lamp) to craft bold rangoli patterns, employing vibrant colors to create a graphic device that resonates deeply with Indian culture for the brand.

The graphic device serves as the foundation and inspiration for a diverse range of patterns, becoming a distinctive and defining element of our brand. It is designed as a visual shorthand to enhance brand awareness, recognition, and recall.

Brand Guidelines

Brand Guidelines

Brand Guidelines