Over 1.5 billion off-grid villagers in India and Africa use dim, dirty, dangerous and expensive kerosene lanterns as their night light. GLP with its honest, long-lasting and ultra-affordable solar home energy products offered a solution beyond lighting and even addressed the mobile charging needs of these villagers. The new identity for their Sun King product range used a simple symbol that is relevant and identifiable both in rural India and Africa.
Brand Identity + Communication + Environmental Graphics