Established in 1980, Unicare is India’s leading supplier of emergency safety equipment, and has a long history of keeping people safe at work.
The brand needed reinforcement but a new persona. What stood out in their brief was making the brand appear more ‘human’. When a worker is out risking his life, he needs to know that he is secure and protected. The brackets used in the new logotype to highlight the word ‘care’ in Unicare reinforce the feeling of being looked after.
Rebranding + Communication + Brand Guidelines + Marketing + Website