UniRay Medical LLP - India

UniRay Medical LLP - India

UniRay is your destination for radiation protection products that represent a synergy of technological innovation, meaningful research and dedicated care. Stemming from the process of an imaging product like the x-ray that reveals through light, the concept is about discovery, about bringing out what is (possibly) hidden. It highlights the relevant.

Through imaging products UniRay enables practioners diagnose and hence analyse important aspects of a patient’s health, which affects their emotional being as well. Rays are used to bring out the idea of revealing, even beyond the logo unit. We have in fact created different patterns out of rays, each symbolising a business segment in UniRay.

These patterns would soon become the recall value for the brand. The patterns are in B&W to represent the starkness of imaging (currently x-ray).

Naming + Brand Identity + Packaging + Communication

Brochure Design

Packaging design using multiple patterns

Labeling System

The UniRay brand is primarily black and white and colour is only used as accents to represent the sub brands or product categories. We created a dynamic colour coded system that can flex to suit a variety of products and expand as the company adds new products. the cost-effective system makes it easy to print individual product details in-house on pre-printed labels.

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Photo shoot art direction

Poster Design

Calendar Design