EESL - India

EESL - India

EESL has earned trust, and confidence with its direct business associations over seven years of delivering efficiency.

It has a culture rooted in reliability, and is driven by innovation.
How do we turn an organization into a brand?
How do we take the name beyond its inner circle?
How do we add recognition to its name?

Energy Efficiency Services Limited (EESL) is a joint venture of PSU’s under the Indian Ministry of Power, which enables consumers, industries and governments to effectively manage their energy needs through energy efficient technologies. This is Energy Service Company (ESCO) is implementing the world's largest energy efficiency portfolio across sectors like lighting, buildings, electric mobility, smart metering, agriculture, etc. at a scale which no organization has been able to achieve. EESL's energy efficiency solutions have saved India over 47 billion kWh energy annually while reducing 36.5 million tonnes of carbon emission.

We were tasked with a rebranding exercise that would help: 1. Position EESL as the global leading ESCO. 2. Increase awareness and salience for the brand. 3. Propel recognition amongst end-consumers.

Agency: Edelman, India
Rebranding + Communication + Marketing

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